This live event includes a championship for lash artists and a conference for beauty professionals, and will once again take place in Sochi.

Mission: To create a new standard for hosting events in the lash industry, elevate the overall skill level of professionals in the field, build a powerful networking platform, bring together experts from around the world, discover new talents and role models, and celebrate this success with a grand wedding-style party.

Meta — derived from the word "metamorphosis" (a complete, perfect transformation, change). We aim to change the mindset of each participant and provide the opportunity to move to the next stage of growth and development in the industry. Just as an ordinary caterpillar transforms into a beautiful butterfly admired by millions.

Гарантии чемпионата: каждый участник ожидает от чемпионата честности, со своей стороны команда MetaLash гарантирует полную открытость, сканированные копии всех оценочных листов будут доступны каждому участнику чемпионата в течении нескольких дней после церемонии награждения.

November 1 - Conference 9:00 - 19:30
November 2 - Conference 9:00 - 19:30
November 3 - Championship 8:00 - 19:30
November 4 - Championship 8:00 - 19:00
November 5 - Award Ceremony 12:00 - 15:00
CLOSED GALA DINNER AT 18:00

Available payment methods: Transfer to a card via IBAN, Payment on the website, Transfer to PayPal account

Submit your application by clicking the "SUBMIT AN APPLICATION" button.

Make a prepayment of 50% (but no less than €100), or opt for an installment plan.

Wait for a response from the MetaLash Event Care Team.

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Days

Hours

Minutes

Оценочные листы
итоговые ведомости

System

Electronic

Scoring

How we did it:

At most championships, a participant may not receive the deserved trophy due to factors beyond their control.
❌ Calculation errors
❌ Judge bias
❌ Close relationships between the judge and the participant
At MetaLash, we have completely eliminated this factor of human injustice.

Each judge undergoes rigorous training on the rules. Assistants train for 2–3 months to help judges avoid any errors.

Based on a closed protocol, it automatically removes judges if they have personal or professional connections with a participant.

Guaranteeing fairness. No bias. No errors.

Analyzes scores across all criteria and detects any potential over- or under-scoring, automatically alerting the organizers.

No queues and confusion.
Registration is fully online, through your personal account.

No calculation errors.
The system automatically calculates the scores and generates rankings.

No delays.
You see the scores in real-time — as soon as the judge submits a score, it immediately appears in your personal account.

No forgotten criteria.
The system will not allow the judge to finish scoring unless they have rated at least one point for every criterion.

No ambiguity.
The judge can attach photos of your mistakes, so you can immediately understand what specific error was made.

No pressure on judges.
Each judge does not see the scores of others, which eliminates influence and "adjustments based on colleagues' opinions."

At MetaLash, we have completely eliminated this factor of human injustice.

WITHOUT

ILLUSIONS

REAL

GROWTH

PARTNERSHIPS — that you won’t find anywhere else:

At MetaLash, participants, judges, and speakers from 11 countries gather.
This is not just a status — it’s direct access to international opportunities, partnerships, and networking that can change your career.
At most championships, the most you can expect is a trophy, a photo, and the hope that you’ll be noticed. That is, of course, if you post stories every day, actively engage, and know how to present yourself well.

We don’t wait for you to be noticed.

Here, you get dozens of real tools for growth, and many of them don’t require winning or participating in all the categories.

MetaLash is different.

We create an environment where you can't go unnoticed.

Launch your own brand with no investment — the first batch of products is provided for free

International Exposure

Comfort and Support:

IS A

RESORT

SOCHI

The MetaLash Championship takes place not just in a city, but at the best resort in the country — in Sochi.
It’s not only about professional growth but also an opportunity to relax, recharge, and get inspired.

sunny days, the gentle Black Sea, walks along the promenade, the air filled with the scent of pine and sea.
These are the last warm days before winter — the perfect time to reflect on the year, take a deep breath, and make a step forward.
You participate in the championship during the day — and in the evening, you relax on a terrace with a view of the mountains, stroll through the Olympic Park, or treat yourself to a mini-vacation for a couple of extra days.

META in Sochi — when you can combine career and vacation

Olympic Park

Agura Waterfalls

Sea Port and Promenade

Tiso-Boxwood Grove

Krasnaya Polyana

At the beginning of November, Sochi is still truly warm:

You will be able to visit:

Meta is not only about growth. It’s a reward to yourself.

ONLY

NOMINATIONS

4

We believe that a championship is not a survival marathon. Participants should have time to rest, socialize, sleep, and enjoy the atmosphere. That’s why MetaLashFest has only 4 nominations — clear, simple, without complicated wording or overload. Choose yours — and show your best!

This is standard classic. No winged styles, no rays, no neo-classics, and no nude experiments. Clean technique, neatness, and precision are what the judges evaluate. Simple extensions that showcase your technique without visual “tricks.”

Only 4 simple nominations. No overload. With respect for your time.

Extensions with double or triple fans. Only volume! Single lashes are prohibited. Gaps covered with singles are considered incomplete. Maximum focus on density and uniformity.

Maximum freedom and creativity! The more volume, the more points. Use any lengths from 4 to 20 mm, mix curls and colors. Ray effects are welcome: mascara, Kim, wet effect, Barbie, Tiffany, hummingbird — any variation, as long as they are technically accurate, with a clear attachment zone and clean geometry.

Choose what you are strong in. Participate with pleasure. No burnout, no 10 nominations in a row, but with strong results and support.

For those working with trendy curls. The more volume, the higher the score. B and C curls are allowed only on the upper row and in the inner corner (no more than 15%). Any effect can be chosen, including winged styles, except for ray effects. Precision of placement, uniformity, and logical pattern are considered.

FOCUS

PARTICIPANTS

ON THE

At MetaLash, the main person is YOU.
Not the titles. Not the hype. Not the show for likes.
We build a championship where participants genuinely feel comfortable growing — both professionally and emotionally.

We don’t just collect feedback — we truly implement everything that matters to lash artists.
Your wishes, your remarks, your suggestions become our growth points.
Thanks to you, MetaLash gets more precise, caring, and powerful every year.
If you notice something — we see it. If you want something — we make it happen.

We know for sure: you can’t grow and show strong results when you’re hungry or drained.
That’s why we’ve thought of everything:
— Full meals at the conference
— Quality snacks between categories
— Treats and champagne at the awards ceremony
— A luxurious banquet table at the party that impresses even the most sophisticated
You don’t need to worry about where to eat, where to sit, or where to rest.
You’ve come to Meta — and everything is ready for you.

Each workstation is fully equipped in advance; you don’t have to bring half a studio with you.
Spacious, comfortable, everything within reach — so you can focus on your work.

No running around or queues. We’ve eliminated everything that causes stress.
The schedule allows time for rest, sleep, socializing, and inspiration.
This is not survival — it’s growth.

MetaLash is a championship where you are not "just one of the participants" — you are the one for whom all of this is created.

At Meta, you don’t blend into the crowd.
You are greeted, accompanied, and supported. Judges don’t “evaluate from above” — they examine your work with respect and a desire to help.

From the red carpet to the moment on stage, from the atmosphere of the hall to the last drink at the party — MetaLash creates the mood where you want to grow, express yourself, and remember every moment.

Even if you didn’t take a prize-winning spot — you’ll receive honest feedback, see your growth, and leave feeling stronger. Because for us, your journey is what matters most, not just the trophy in your hands.

EXPERIENCED

HONEST

JUDGES

Meta judges are not just titles. They are people who are truly trusted.

Each judge undergoes a thorough selection process. Only professionals whose qualifications are confirmed not only by personal victories but also by the respect of the industry — students, colleagues, and partners — are allowed to be part of the judging panel.

If biased judging, toxic behavior, or inappropriate treatment of participants is noticed, that person will not be part of the Meta team.
Participants must be confident that they are being evaluated honestly, without bias or "favorites."

At Meta, there are no phrases like "I didn't like it" or "That's how I see it."
There are clear criteria, according to which:
— Scores can only be lowered for objective reasons
— Scores can be added strictly within the regulations
Our judges do not improvise, they follow the system to ensure every participant has an equal opportunity to showcase their skills.

Meta judging is a standard that one strives to meet.
And that means winning at Meta truly matters.

All judges undergo mandatory training on communication ethics with participants.
Meta is a space of respect, support, and professional growth.
We ensure that every participant feels important, valued, and seen.

THOUGHTFUL

REGULATIONS

The judging regulations are not just a document.
They are the foundation of fairness, transparency, and professional growth at MetaLash.

Our regulations have become the standard for the entire industry.
Today, 100% of Russian championships and many international championships use parts of the Meta regulations. And this is no surprise — it’s detailed, logical, and created to protect the interests of every participant.
At first glance, it might seem extensive. But this is our principled stance. Why?

Judging skill based on 10 criteria means judging "by eye."

At MetaLash, there are about 30 clear criteria.
Every detail matters, providing judges with tools for honest assessment, and participants with clear feedback.

If the score is reduced for "cleanliness," you will know exactly which mistake led to it.

We have outlined specific rules:
— How each criterion is evaluated
— How many points are deducted for each error
— When a recalculation is possible
— How the system works in controversial cases

This eliminates subjectivity and makes the judging process transparent.

MetaLash is a championship where the regulations don’t work against the participant, but for their growth.
And that’s why winning at Meta is significant and well-deserved.